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I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/rooted-in-energy-intuition-the-story-behind-the-violet-spaces-reiki-branding monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/100c03b7-9ca3-419e-aefe-ee2aecc377b4/TheVioletSpace_ReikiBrandReveal-Visual_Identity_Logo.jpg Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/0fa3cbed-fd8e-4f0a-bf16-09e48683eb7a/TheVioletSpace_ReikiBrandReveal_Moodboard.jpg Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/6747cae3-92bf-4a96-a8e7-6d23a29c9771/TheVioletSpace_ReikiBrandReveal-Visual_Identity_Overview.jpg Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241430523-F2N8P5PH1G3SG5T0UH3L/the-violet-space-squarespace-website-design-reiki-healer-energy-work.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241630295-EIGN7OTW0VB316CICU8N/TheVioletSpace_ReikiWebsite_EnergySupportSection.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241618986-62IWJEP3ECGKDYLWQKGL/TheVioletSpace_ReikiWebsite_AboutIntro_Tanya.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241635719-Y8LPH1TCX17I3T4UWDC9/TheVioletSpace_ReikiWebsite_BackstorySection.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241651540-QCNA9EGCJ4QQ9IIBROXP/TheVioletSpace_ReikiWebsite_SessionCTA_ReclaimYourPeace.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1770241656023-NYK0NLEODU28RGX332VZ/TheVioletSpace_ReikiWebsite_SessionOffer_ChakraHealing.png Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/3f14d63e-ef57-4834-97cb-042a2c3255ee/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Rooted in Energy + Intuition: The Story Behind The Violet Space's Reiki Branding - Hiya! 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I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/stretchworks-a-brand-rooted-in-calm-strength-vibrant-confidence monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/11e75689-e952-472f-ac7c-9cd277f9973d/StretchWorks_fitness-logo.jpg Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/5a5ce8ef-2b54-44ce-ad39-311db261a6da/StretchWorks_Brand_fitness-moodboard.jpg Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/62b5a312-c9f7-4aa4-9815-767e1976a0e4/StretchWorks_Visual-Identity-Overview.jpg Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1766000469008-78147R58FV20IZ92FLA6/stretchworks-squarespace-website-design-personal-trainer-women-40plus.png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1766000735800-NWFE66EZB9IT04EC07PP/StretchWorks+exercise+programming+section+highlighting+strength%2C+balance%2C+and+resilience+training+for+women+in+their+40s+and+beyond..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1765999886457-20E24UADVQAHB317Y929/StretchWorks+about+section+sharing+Lexy%E2%80%99s+personal+journey+from+burnout+to+building+a+strength-focused+training+practice+for+women+40%2B..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1765999906007-7EPKHRF70TES35XMACYQ/StretchWorks+services+overview+featuring+personal+training%2C+small-group+women%E2%80%99s+training%2C+and+personalized+exercise+programming..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1765999886758-0RGM5QQ7CUZZ9G81K7C8/StretchWorks+call-to-action+section+encouraging+women+40%2B+to+book+a+free+movement+consultation..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1765999902393-BDTXCFL8WGBBW1TQRA5N/StretchWorks+new+client+forms+page+with+intake%2C+health+waiver%2C+and+cancellation+policy+for+personal+training..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1766000823043-CASIRML2R174RWQ961Y6/StretchWorks+resources+page+offering+free+fitness+tips+and+movement+support+for+women+40%2B+navigating+menopause+with+strength+and+confidence.png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1765999902910-ZAQ74IPFXUXL5ZBE3TUS/StretchWorks+client+testimonial+highlighting+personalized+training+and+improved+strength%2C+mobility%2C+and+overall+wellness..png Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/3f14d63e-ef57-4834-97cb-042a2c3255ee/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Behind the Scenes of StretchWorks: A Brand Rooted in Calm Strength + Vibrant Confidence - Hiya! I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/questions-to-ask-before-hiring-brand-designer monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/dc3d884c-b3fd-46e8-955c-3b3d7bf1fa3a/most-beautiful-design-authentic-branding-process-swatches_clock_w.jpg Design Notes: Reflections on branding, creativity & design that shines - Questions to Ask Before Hiring a Brand or Web Designer https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/9adabe30-d193-4925-b697-ac3dcd716b49/MBD_meeting_hands_notebook.jpg Design Notes: Reflections on branding, creativity & design that shines - Questions to Ask Before Hiring a Brand or Web Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/279b3e98-6258-4b81-b930-fafbeb950c18/most-beautiful-design-authentic-branding-prep-pink-pen-writing_w.jpg Design Notes: Reflections on branding, creativity & design that shines - Questions to Ask Before Hiring a Brand or Web Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/7546ce08-2f74-4835-b5bd-f63242dca035/Brand_Redesign_Clarify_Align.png Design Notes: Reflections on branding, creativity & design that shines - Questions to Ask Before Hiring a Brand or Web Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/3f14d63e-ef57-4834-97cb-042a2c3255ee/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Questions to Ask Before Hiring a Brand or Web Designer - Hiya! I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/branding-for-artists-the-story-behind-hungry-pika-studios-playful-new-logo monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/fcd48aaa-7278-42a4-a607-de4dcb795752/Hungry-Pika_logo_on-mountain-background.png Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/6fa5e095-7311-4889-8af0-1cc2d62f0946/Hungry-Pika_PinterestBoard.png Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/81205d8f-f5bb-4d7f-86b2-3da5bdb4a20c/Hungry-Pika_moodboard_MostBeautifulDesign.png Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/872eced0-7c4f-4563-b4e7-e6c71df2b3a6/Hungry_Pika_studios_handdrawn-pika.png Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/dbaf792b-492a-4f42-9311-d78e0cc3ba8c/HungryPikaStudios_Visual-Identity-Overview_1.jpg Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/3f14d63e-ef57-4834-97cb-042a2c3255ee/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Branding for Artists: The Story Behind Hungry Pika Studios’ Playful New Logo - Hiya! I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/authentic-branding-and-rejection-sensitivity-in-business monthly 0.5 2025-10-24 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/a3b6c716-7d27-4271-b3e1-6edc92ca4e01/Lexisworks_studio_doodle_sketchbook.jpg Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/8b74be5d-ed36-42f5-987c-cf54b5fa46f4/BeBrave_Rejection_Sensitivity_Business_artwork.jpg Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/9aedda3a-5856-4890-950c-87f1a6435a41/brand-authenticity-design.jpg Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/0f8eddd8-f72b-43a1-85eb-cc690a023b5c/authentic-branding-for-entrepreneurs. Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/8d8b92a7-2092-48b7-a702-529d44ee2bfc/WinsWisdom_community.png Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/3f14d63e-ef57-4834-97cb-042a2c3255ee/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Authentic Branding & Rejection Sensitivity in Business - Hiya! I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/where-to-start-with-branding monthly 0.5 2025-10-24 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/e2b88b29-604c-4a4a-85f8-58430fc75e16/MVD_flatlay_pens_whitebackground.jpg Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/75fd1c47-badf-48c6-9494-ebbb47b9af2d/MBD_hand_notebook_writing.jpg Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/a2173f8a-4018-4b9a-b50b-b197feff6395/BrandStory_Download-guide-horizontal.jpg Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/355fc27e-516b-4331-9afe-f84194602c0b/MostBeautifulDesign_brand-vibe-word-list.jpg Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/8d8b92a7-2092-48b7-a702-529d44ee2bfc/WinsWisdom_Carousel_A5.png Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/709d3b3f-d1a2-4dee-83af-ac68f531fe04/Brand-Clarity-Guide-pin3.png Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/13f0644e-9d1b-4066-8629-29a03cc18963/LexisKrieg_branding-artist-designer_W.jpg Design Notes: Reflections on branding, creativity & design that shines - Where to Start with Branding - Hiya! I’m Lexis, the author of this blog. https://www.mostbeautifuldesign.com/blog/custom-podcast-cover-design-soulful-branding monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/6b716c04-aa3c-4d74-bb90-2d2743e4ee21/MostBeautifulDesign_TheRestNest_podcast-titleblock.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/00b79c46-007b-4e8d-bf00-88d474673251/TheRestNest_moodboard.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/f383f5ed-0d97-4e55-8d78-77e6ef9dfcc1/TheRestNest_mockup.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest From Amy’s pins, I created a custom mood board and an early mockup using Pinterest's collage tool to visualize what her podcast title block could look like. It was playful and textured, and Amy immediately loved it! https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/302bbf71-a63f-4956-aafe-c8cc2b01dfca/RestNest_design_process_1.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/a2319395-a2b0-4f6c-8976-8104726e5700/RestNest_design_process_2.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/9a6dc058-c4e7-420b-97a3-9bacf68f1016/MostBeautifulDesign_CollageNest_w.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/50206af5-b419-4da1-a9ca-d5ce834c3f8a/Artist-led+podcast+cover+design+process+in+progress%2C+early+iterations Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/e03ed0b7-753d-4177-8bad-7cfffc5dba02/RestNest_design_process_type_4.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/6b716c04-aa3c-4d74-bb90-2d2743e4ee21/MostBeautifulDesign_TheRestNest_podcast-titleblock.jpg Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/ca17384e-96f1-4346-a651-bcfd4bd142c8/MBD_Lexis-computer-designer.png Design Notes: Reflections on branding, creativity & design that shines - A Soft Place to Land: Custom Podcast Cover Design for The Rest Nest - Hiya! I’m Lexis, the author of this blog. If you’re here to build a brand that feels beautiful, meaningful, and true to you, I’m so glad you found your way. https://www.mostbeautifuldesign.com/blog/cassia-collective-brand-study monthly 0.5 2025-10-08 https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/f37c8fa4-f327-4604-9dd0-e2f460463258/cassia-collective-brand-color-inspiration-studio-photo_1.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Make it stand out The art that sparked the brand’s color palette—created in my studio after attending a Cassia circle. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743708455088-PHVXVPU6S0MQPXN4VDLN/cassia-collective-logo-illustration-step-1.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Step 1 of Cassia Collective inspirational art sketch in my journal from woman’s circle https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743708456407-BKLM0MWCZ00O0BH3UG6H/cassia-collective-logo-illustration-step-2.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Step 2 of Cassia Collective inspirational art painting the first layer of watercolor https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743708459873-R5LQQQL51397G6KQU922/cassia-collective-logo-illustration-step-3.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Step 3 of Cassia Collective inspirational art Adding watercolor to background https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743708460410-EF4COME7EZCRA3E8N2UO/cassia-collective-logo-illustration-step-4.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Step 4 of Cassia Collective inspirational art Layering watercolor paint over first layer https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743708465453-BCKHPFQH4OMVBORBUSNS/cassia-collective-logo-illustration-step-5.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Step 5 of Cassia Collective inspirational art Adding text and doodles with paint pens https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/549113de-81c5-48e4-910b-8d01b5ae4a7e/cassia-collective-watercolor-tree-logo-design-process_1.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Make it stand out The first step in the logo process: a loose watercolor illustration that captured the vision. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/832c209f-9b42-475b-9de5-f750693ec0d6/cassia-collective-logo-design-process-most-beautiful-design.png Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Make it stand out This series shows how we adjusted the shape and density of the tree to fit within a circle. We also explored different typography options to find a style that felt both feminine and rooted, with just the right amount of flow. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/48c291d4-c542-4841-9a42-50be0205eb49/cassia-collective-logo-process-figure-shape-refinement.png Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/89ec83da-5c3f-4940-a5ef-1e219312c3d4/logo-design-for-womens-organizations-cassia-collective-final-logo.png Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Make it stand out Cassia Collective’s final logo—a visual reflection of growth, connection, and sacred feminine energy. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710356049-LRP0YQBO2VQ3O2XG1VAU/cassia-collective-brand-guide-overview_Artboard+1++copy.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710351252-FEEIN1A07G4PFFXP0QDM/cassia-collective-brand-guide-overview_Artboard+1+.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710353765-KUC6U3WK0A86PH9EHYVN/cassia-collective-brand-guide-overview_Artboard+2.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710357127-LEUKHFKRPLVHFEDN8HW8/cassia-collective-brand-guide-overview_Artboard+3.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710360935-ZTZM1GOE2ZPO1M5VYI0L/cassia-collective-brand-guide-overview_Artboard+4.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710361846-4UDA3N8XMMDJVT4HQIA8/cassia-collective-brand-guide-overview_Artboard+5.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/1743710371755-KJJYN46WC0HK2UVK2H7U/cassia-collective-brand-guide-overview_Artboard+6.jpg Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Cassia Collective brand guide Visual overview of the Cassia Collective brand guide including final logo, color palette, and typography selections. https://images.squarespace-cdn.com/content/v1/675a27bafdade47440ea3a92/ca17384e-96f1-4346-a651-bcfd4bd142c8/MBD_Lexis-computer-designer.png Design Notes: Reflections on branding, creativity & design that shines - A Logo Rooted in Story: Feminine + Purposeful Logo Design for Women’s Organization - Hiya! I’m Lexis, the author of this blog. 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