Clarity First. Design Second. Magic Always.
Branding that turns up the volume on who you really are.
Your work deserves more than a pretty logo or a website that simply exists. It deserves clarity.
Every project begins with The Brand Clarity Key — my clarity-first process that helps you uncover your story, shape your message, and create a brand that feels unmistakably like you.
Choose the level of support that meets you where you are
Each offer builds on the last. Whether you need clarity, a visual identity, or a full online presence, we start with the foundation first.
01 — Brand Clarity Key
$1,490
Beautiful design starts with deep clarity.
Before the logo. Before the website. We start here.
The Brand Clarity Key is the foundation of every project—a guided clarity process that helps you define your message, audience, voice, and brand foundation so everything that follows feels aligned, strategic, and unmistakably you.
This isn’t the starter option—it’s the most important step.
02 — Aligned Brand Identity
$1,950
Custom Logo Design
After the Brand Clarity Key—when you're ready to be seen + recognized.
A custom, artist-led logo rooted in strategy and personality—built from the clarity we uncover together.
03 — Signature Website Design
$1,750
One-Page Website
For when you're ready for a cohesive, online presence.
Your message, visuals, and website working together—so showing up online feels natural, polished, and fully you.
Why this works
People always tell me the same thing about my website:
it feels easy, bright, colorful, clear—and unmistakably me.
That’s the goal.
Together, we create a brand and website that reflects your brilliance—filled with clarity, color + personality—so showing up boldly feels natural.
Clarity-First Branding Services
Authentic branding + website design for founder-led businesses
Brand Clarity Key
My signature offer—and the foundation of every project.
This is where clarity replaces second-guessing. Where your brand starts feeling like you.
Through my guided questionnaire and strategic AI reflection process, we define your message, audience, voice, values, and the feeling your brand should leave behind—so every design decision that follows feels intentional.
Designed for founder-led businesses who want more than a pretty logo—they want a brand that resonates, connects, and supports real growth.
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A guided clarity process designed to help you uncover the deeper story behind your work and translate it into a clear, aligned brand foundation.
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✔ Guided Brand Clarity Questionnaire
Thoughtful reflection to uncover your story, values, audience, and what makes your work distinct.✔ Strategic Brand Direction
Clear messaging, positioning, and the bigger picture of how your brand should feel and function.✔ Messaging Foundation
Core language around your mission, voice, and the transformation you help create.✔ Audience + Voice Clarity
A deeper understanding of who you’re speaking to and how your brand should communicate.✔ Visual Direction Guidance
Color, mood, personality, and creative direction for cohesive design decisions.
Aligned Brand Identity
A brand identity rooted in clarity — reflecting your brilliance.
Ready for a logo that actually feels like you?
I create custom, artist-led logos that are vibrant, colorful, and full of flair — but always grounded in strategy. This isn’t a template or trend-driven design. It’s a one-of-a-kind identity built from the clarity we uncover together.
Designed for founder-led businesses who want a logo with presence, personality, and lasting meaning.
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A fully custom brand identity grounded in strategy and brought to life through artist-led design — so your logo doesn’t just look good, it means something.
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✔ 2 Distinct Identity Concepts
Thoughtfully developed directions that may include custom symbols, typography treatments, or illustrative elements — based on the strategy we uncover together.✔ Custom Symbol or Mark Development
If your identity calls for a graphic element, icon, or illustration, it will be crafted specifically for your brand.✔ 2 Rounds of Refinement
Collaborative evolution to refine and polish your chosen direction.✔ Complete Identity Suite
Primary logo, alternate marks, submark, favicon, and supporting brand elements.✔ Visual Identity Overview + Brand Standards Guide
Color palette, typography system, logo usage, and brand guidelines for cohesive application.✔ Final File Package
Web + print formats, ready to use.(Optional add-ons such as social graphics or business card design can be quoted separately.)
Website Design
Your online presence, elevated
Ready for a website that actually feels like you?
This isn’t just a website—it’s your brand translated into a clear, strategic online home. Designed to tell your story, draw in the right people, and make sharing your work feel natural and aligned.
You’ll walk away with a site that feels polished, cohesive, and easy to stand behind—every time you send the link.
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A streamlined, strategic site designed for clarity and connection.
Perfect for professionals who want a simple yet distinctive online presence — one that feels uniquely them, free from unnecessary clutter or cookie-cutter templates.
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✔ Strategic Copywriting Support
Using my Aligned Website Copy Framework, you’ll craft clear, compelling messaging that truly connects — no copywriter required.✔ Custom Squarespace Homepage
Thoughtfully designed with six essential sections: Intro, What Makes You Unique, Mini Bio, Services, Call-to-Action, and Footer.✔ Refined, Professional Design
Initial design concept with two rounds of refinements to perfect your site’s look and feel.✔ Seamless User Experience
Mobile-responsive, SEO-conscious, and designed to look beautiful on every device.✔ Comprehensive Website Walkthrough
A guided hand-off call so you can confidently manage and update your site.
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Need more space to tell your story? Multi-page websites are available for businesses ready for a deeper online presence.
Additional pages are available at $400 per page, allowing your site to grow based on what your business actually needs—not unnecessary extras.
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✔ Everything in the Signature One-Page Website
✔ Additional custom pages as needed
✔ Expanded strategy for services, sales, or client journey flow
✔ More room for storytelling, offers, and conversion
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Clients are responsible for providing website copy, hosting, and photography. You'll manage hosting and setup costs, but I’ll guide you through the details to keep the process smooth and stress-free.
If you need visuals, I can help source complementary stock images. However, personal or brand-specific photos will need to be provided by you.
💡Need help with the words, too?
Every website package includes my Aligned Website Copy Framework to help you write clear, compelling messaging with confidence.
Need deeper support?
Done-for-you copywriting is available as an add-on for clients who want full messaging support.
Still got questions?
Not sure which offer fits best? Let’s make it simple.
What Clients Say About the Clarity + Experience
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I AM LITERALLY CRYING This is SO BEAUTIFUL, it's SO GOOD, it's SO ME, it's so what I wanted!!!!!!!
Heather
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She's the kind of creative who not only gets the vibe but elevates it to a level you didn’t even know you needed.”
Katrina P.
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I feel ecstatic! This is so perfect. I think you just helped me do my job better
Shea
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It was so fun to go through and I've just been sitting with so much excitement of how this next era of mine is going to unfold.
Megan
Once your brand foundation is clear, we can expand into the systems that support it — from newsletters and funnels to refined offers and a more cohesive client journey.
Because clarity isn’t just visual. It’s structural.
If you’re ready to strengthen how your brand communicates, nurtures, and converts, let’s explore what that next level looks like.
Building what comes after
Hi, I’m Lexis — an artist-led designer who blends creativity and strategy to help you bring your brand into alignment with your truth.
Because your brand isn’t just what you do.
It’s who you are and how you shine.
I believe beautiful design should feel like you—clear, colorful, intentional, and impossible to mistake for anyone else.
That’s why every project begins with clarity first. Together, we uncover the deeper story behind your work, shape the message you actually want to share, and create a brand presence you feel proud to stand behind.