Branding that turns up the volume on who you really are.
You’ve got a vision and the world deserves to see it clearly.
But articulating it in a way that truly aligns with who you are has felt just out of reach.
What if the missing piece isn’t more effort, more tweaking, or more “shoulds,” but getting clear on the story your work is rooted in?
When that story becomes clear, everything clicks.
Your brand becomes a true reflection of your energy and creativity — vibrant, aligned + unmistakably you.
The design becomes intuitive, colorful, and naturally magnetic.
Together, we’ll create a brand or website that reflects your funky, brilliant self — filled with clarity, color + personality — so you can show up boldly and confidently.
Take a look at my portfolio to see how clarity + color can transform a brand.
Clarity First. Design Second. Magic Always.
Every project moves through my Aligned Branding Journey — a clarity-first process that helps you see your brand in a way that actually feels like you.
We begin with The Brand Clarity Key.
You complete my guided questionnaire and I translate your answers into a clear brand foundation that shapes your visuals, messaging, and website.
This foundation ensures your brand:
resonates with the people you’re here to serve
communicates your message with confidence
feels cohesive from words to visuals
The result?
A brand grounded in clarity + alignment — deeply rooted in who you are and naturally supporting the design that follows.
Authentic Branding Services
Design without clarity is decoration.
Every branding and website project begins with The Brand Clarity Key.
Full Branding Package
Ready to align your entire brand — not just one piece of it?
This is a fully custom brand and website experience built from deep clarity. We start with your story, translate it into a meaningful visual identity, and bring it to life through a cohesive website that feels unmistakably you.
Designed for founder-led businesses who want their message, logo, and online presence working together — not patched together.
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A fully custom brand identity and website built from deep clarity — designed to bring your entire presence into alignment.
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Includes:
✔The Brand Clarity Key [Learn more →]
✔ Custom Brand Identity (primary logo, alternate marks, visual system)
✔ Signature One-Page Website
✔ Cohesive brand-to-web implementation
✔ Final files + brand standards guide
✔ Website walkthrough and handoffAdditional website pages available at $400 each.
Custom Logo Design
A brand identity rooted in clarity — reflecting your brilliance.
Ready for a logo that actually feels like you?
I create custom, artist-led logos that are vibrant, colorful, and full of flair — but always grounded in strategy. This isn’t a template or trend-driven design. It’s a one-of-a-kind identity built from the clarity we uncover together.
Designed for founder-led businesses who want a logo with presence, personality, and lasting meaning.
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A fully custom brand identity grounded in strategy and brought to life through artist-led design — so your logo doesn’t just look good, it means something.
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✔ The Brand Clarity Key ($895 value)
Your strategic foundation — mission, messaging, audience, voice, and visual direction.
[Learn more about The Brand Clarity Key →]✔ 3 Distinct Identity Concepts
Thoughtfully developed directions that may include custom symbols, typography treatments, or illustrative elements — based on the strategy we uncover together.✔ Custom Symbol or Mark Development
If your identity calls for a graphic element, icon, or illustration, it will be crafted specifically for your brand.✔ 2 Rounds of Refinement
Collaborative evolution to refine and polish your chosen direction.✔ Complete Identity Suite
Primary logo, alternate marks, submark, favicon, and supporting brand elements.✔ Visual Identity Overview + Brand Standards Guide
Color palette, typography system, logo usage, and brand guidelines for cohesive application.✔ Final File Package
Web + print formats, ready to use.(Optional add-ons such as social graphics or business card design can be quoted separately.)
Website Design
Your online presence, elevated
Ready for a website that actually feels like you?
This isn’t just a website — it’s your brand translated into a clear, strategic online home. Designed to tell your story, draw in the right people, and make sharing your work feel natural and aligned.
You’ll walk away with a site that feels polished, cohesive, and easy to stand behind — every time you send the link.
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A streamlined, strategic site designed for clarity and connection.
Perfect for professionals who want a simple yet distinctive online presence — one that feels uniquely them, free from unnecessary clutter or cookie-cutter templates.
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✔ The Brand Clarity Key (valued at $895)
A strategic and creative brand foundation rooted in who you are — capturing your mission, message, audience, voice, and visual direction.
Together, we’ll uncover the key themes, language, and anchors at the heart of your brand so showing up feels natural, confident, and true.
[Learn more about The Brand Clarity Key →]✔ Strategic Copywriting Support
Using my Aligned Website Copy Framework, you’ll craft clear, compelling messaging that truly connects — no copywriter required.✔ Custom Squarespace Homepage
Thoughtfully designed with six essential sections: Intro, What Makes You Unique, Mini Bio, Services, Call-to-Action, and Footer.✔ Refined, Professional Design
Initial design concept with two rounds of refinements to perfect your site’s look and feel.✔ Seamless User Experience
Mobile-responsive, SEO-conscious, and designed to look beautiful on every device.✔ Comprehensive Website Walkthrough
A guided hand-off call so you can confidently manage and update your site.
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A 4-page website designed for growth and deeper connection.
Ideal for professionals expanding their services, sharing resources, or building a stronger online presence. Every page is thoughtfully structured for clarity, strategy, and brand alignment.
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✔ Everything in the Signature One-Page Website, see above for details
Plus:
✔ Three Additional Pages
Choose from About, Services, Contact — or tailor pages to fit your business needs.*Additional pages: $400 each
✔ Seamlessly Structured Navigation
Designed for intuitive flow and effortless user experience.✔ Expanded Messaging & Strategy
More room to clearly communicate your expertise, services, and offers.✔ SEO-Optimized Structure
Built for stronger visibility and engagement across multiple pages.✔ Stronger Call-to-Action Flow
Strategically guides visitors toward booking, inquiring, or purchasing.✔ Comprehensive Website Walkthrough
A guided hand-off call so you can confidently manage and update your site.
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Clients are responsible for providing website copy, hosting, and photography. You'll manage hosting and setup costs, but I’ll guide you through the details to keep the process smooth and stress-free.
If you need visuals, I can help source complementary stock images. However, personal or brand-specific photos will need to be provided by you.
💡 Not sure what to say on your website?
Every package includes The Aligned Website Copy Framework — a step-by-step guide to help you write clear, compelling messaging with confidence (no copywriter required).
Need deeper support? Done-for-you copywriting is available as an add-on.
Done-for-You Copywriting
Words that engage & inspire
Struggling to find the right words?
Your website shouldn’t just look beautiful — it should speak clearly and confidently. This add-on refines your message so your voice feels aligned, purposeful, and unmistakably you.
Whether you’re unsure what to say or simply want expert support shaping it, I help translate your ideas into messaging that connects and converts — without losing your personality.
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Includes fully written and optimized copy for a one-page website (Intro, What Makes You Unique, Mini Bio, Services, Call-to-Action, Footer). Ensures clarity, connection, and conversion.
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Includes fully written and optimized copy for a Home Page + 3 Additional Pages (e.g., About, Services, Contact). Tailored messaging that enhances engagement, tells your story, and drives action across your entire site.
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Need compelling copy beyond your website? I offer strategic, brand-aligned writing for:
Sales & landing pages that convert
Standalone About & Services pages
Engaging email sequences & newsletters
Lead magnets, guides & opt-in offers
Bios, brand messaging & mission statements
Have a specific project in mind? Let’s chat!
What Clients Say About the Clarity + Experience
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“She's the kind of creative who not only gets the vibe but elevates it to a level you didn’t even know you needed.”
Katrina P.
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“I LOVE the vision board, every single thing. Oh my gawd I love the possible composition soooo much.”
Amy G.
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“OMG I love this [questionnaire] as a thought exercise and way to get clear.”
Emily S.
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It was so fun to go through and I've just been sitting with so much excitement of how this next era of mine is going to unfold.
Megan
Building what comes after
Once your brand foundation is clear, we can expand into the systems that support it — from newsletters and funnels to refined offers and a more cohesive client journey.
Because clarity isn’t just visual. It’s structural.
If you’re ready to strengthen how your brand communicates, nurtures, and converts, let’s explore what that next level looks like.
Hi, I’m Lexis Krieg — an artist-led designer who blends creativity and strategy to help you bring your brand into alignment with your truth.
After years of creating and teaching through my art studio, Lexisworks, I now support purpose-driven professionals in bringing that same clarity, intention, and creativity to their brands.