Templates Don’t Do You Justice

Pattern of orange asterisks arranged in a grid on a white background.

Have you ever looked at website templates and thought,

“This is so boring.”

Me, too.

In high school, I carried four gel pens everywhere and insisted my friends use them to sign my yearbook. I’ve always cared about the details—making things not just beautiful, but meaningful and unmistakably mine.

That same energy showed up at my DIY wedding, where I designed everything from the invites to the tablecloths. The best compliment I got was from a colleague who said it was totally “on brand.”

Colorful abstract pattern with wavy lines, circles, stars, and dotted backgrounds.
Illustration of a sun with a face and rays, surrounded by stars and the phrase "Shine Bright" in hand-drawn style.
Pattern of orange asterisks arranged in a grid on a white background.

That’s the energy I bring to your branding and website design.

Not a template. Not a trend.
Something that actually feels like you.

You deserve something colorful, intentional, full of personality just like you.

You don’t fit into a template and your brand shouldn’t either.

But between growing your business and serving your clients, creating a website that truly reflects your personality can feel impossible.

That’s why I create custom designs that reflect who you are and what you’re here to do— not who you think you should be.

And because I’m an artist-led designer, I blend strategy with intuition — making space for the truth of your work to come through.

I also bring color, creativity, and a little flair to make your brand feel alive.

But the real magic is clarity — helping you see who you are and translating that into a brand or website that feels unmistakably you.

A creative workspace with a hand reaching for a black dish holding turquoise beads. Surrounding items include an aqua alarm clock, decorative feathers, a yellow sweater, washi tapes, and colorful note papers. A piece of driftwood and various art supplies are scattered around.
See How We Can Work Together
Pattern of pink asterisks on white background

Hi, I’m Lexis, the creative mind behind Most Beautiful Design

Being an artist isn’t just what I do — it’s who I am.

Transformation, beauty + connection shape everything I create. Whether I’m painting with my daughters or turning our home into a colorful haven, I’m always drawn to creating with intention and purpose.

Over the past 15 years, I’ve lived many creative lives — selling art at craft fairs, designing product lines, teaching workshops, and building custom brands and websites.

And through all of that, I’ve learned something important: the best design doesn’t come from trends or templates. It comes from truth.

That’s what artist-led means to me — listening closely, noticing what’s already there, and letting the design grow from the story at the heart of your work.

Running my own business has also shown me what heart-centered professionals really struggle with: trying to stand out without shouting, wanting clarity without losing personality, and navigating all the moving pieces of showing up online.

I’ve been there too.

It’s this blend of artistry, lived experience, and business savvy that helps me bring your vision to life in a way that feels authentic, aligned, and unmistakably you.

Beyond branding, I channel my creativity through watercolor + doodling.

If you’re curious about that side of my world, you can find it over at Lexisworks.

Explore My Art
Lexis Calista crafting bold branding designs

Time to Shine

Whether you’re rebranding or starting fresh, I’m here to help you show up as the most beautifully aligned, confident version of yourself.

With clarity, strategy + creativity, we’ll craft visuals that reflect your brilliance and make it easier to focus on the work only you can do.

see my designs in action

No stress. No shoulds.

Just clarity, color + design that feels unmistakably you.

Let’s bring your vision into full clarity + color.

You deserve a brand rooted in your brilliance, aligned with your purpose, and ready to carry you into your next chapter.

Book a call