Clarity for who you are, not just what you do.
The Brand Clarity Key is a collaborative process that helps you make sense of your brand in a way that actually feels like you.
Through conversation, reflection, and the right questions, we’ll uncover the story, language, and energy at the heart of your work.
You’ll walk away with a refined Brand Summary and creative direction you can use across your website, visuals, and messaging—so showing up feels clear, grounded, and unmistakably you.
You know the heart of your work.
You feel it every time you sit with a client, teach, or create.
But when it comes to putting that feeling into words—or choosing visuals that actually match your energy—does it start to feel harder than it should?
Have you ever found yourself tweaking the colors on your website again, rewriting your Insta bio, or wondering why your site doesn’t quite sound like you?
Yeah. Same.
When I first started naming my own work, I had all the skills… but I still kept tripping over how to describe what I actually do.
Once I slowed down and reconnected to my “why,” everything shifted—the words, the visuals, the energy.
That’s the clarity I want for you.
The Brand Clarity Key brings your purpose, message, and aesthetic into focus—
so your brand feels like a reflection of who you truly are.
When your brand feels out of sync, clarity becomes the anchor.
The Brand Clarity Key
A brand foundation rooted in who you are, so showing up feels natural and true.
This is a multi-step, collaborative experience where conversation, reflection, and creative strategy all work together to bring your brand into focus.
Together, we’ll uncover the story and energy behind your work—the throughline that ties together your purpose, your message, and your visual identity.
You’ll walk away with a grounded brand foundation that captures your mission, message, audience, voice, and visual direction…so every part of your brand feels aligned and unmistakably you.
That’s where The Brand Clarity Key begins.
This is for you if...
you’re ready for clarity that actually feels like you—if you’re craving the words, visuals, and confidence to share your work with more ease, honesty, and alignment.
It’s especially supportive for coaches, therapists, healers, and creative entrepreneurs who are the heart of their business—and who want their brand to reflect their purpose and connect with the people they’re meant to serve.
“It helped me finally find the words to describe what I do.” – Emily
“It helped me finally find the words to describe what I do.” – Emily
“I think it’s fucking great and I can't wait to connect with you about it.” – Lexy
“I think it’s fucking great and I can't wait to connect with you about it.” – Lexy
“It gave me a clear vision of who I’ve become and how my unique offering translates into my podcast.” – Amy
“It gave me a clear vision of who I’ve become and how my unique offering translates into my podcast.” – Amy
What You’ll Receive
The Brand Clarity Key gives you a complete brand foundation — everything you need to understand, express, and embody your brand with confidence.
(And in a way that actually feels like you.)
The Brand Clarity Key includes:
Your signature document that brings together your story, values, mission, messaging themes, and brand voice — the language that feels true to you and resonates with your people.
This is your identity clarity + message direction.
Brand Clarity Summary
Creative guidance to help your future design decisions feel obvious instead of overwhelming — including your core aesthetic themes, brand vibe words, and the color, font, + visual energy that reflect your essence.
This is the look + feeling of your brand in words.
Visual Direction
A curated visual mirror of who you are and how your brand feels. Pulled from your Pinterest inspiration, it brings your brand’s energy to life at a glance.
This is your brand, translated into visuals.
Mood Board
A categorized library of your authentic language — the phrases, expressions, and emotional notes that show up naturally when you talk about your work. Perfect for anywhere you need words.
This is your identity clarity + message direction
Together, these elements give you a cohesive foundation you can build on — for your website, your visuals, your messaging, and the way you show up everywhere else.
Extended Phrase Bank
How It Works
Clarity doesn’t come from forcing — it comes from tuning in.
Here’s how we’ll bring your brand into focus, one aligned step at a time.
1. Connect
We’ll start with a free discovery call to meet, talk about your work, and feel out whether The Brand Clarity Key is the right fit.
(Think of this as a no-pressure “let’s get to know each other.”)
2. Reflect
You’ll complete the Your Brand, Your Story questionnaire and create a Pinterest board — but this isn’t fluffy homework. I’m going to ask real questions. The kind that help you name what you’ve been dancing around for years.
This is where your truth shows up: in the values you return to, the images you’re drawn to, the words you reach for without realizing.
3. Reveal
I’ll take everything you’ve shared and translate it into your personalized Brand Summary, mood board, and extended phrase bank.
Then we’ll sit down together for a 1:1 session where things start to click — the “Ohhh, that’s what I’ve been trying to say” moment. Think of it as seeing your work reflected back with clarity you can finally feel.
4. Align
You’ll walk away with clarity you can integrate right away — in your website, your offers, your visuals, your conversations.
And if you decide you’re ready for design next, your foundation is already beautifully in place.
Either way, you leave with words, visuals, and confidence that reflect who you truly are — not who you thought you should be.
The Transformation
What Clarity Feels Like
What if showing up could feel like coming home to yourself?
When your brand finally clicks into place…
You’ll know how to talk about what you do — with confidence + ease.
You’ll stop second-guessing yourself and start sharing from a place of alignment, not pressure.
You’ll have words + visuals that feel natural, cohesive, and unmistakably you.
You’ll feel grounded in your message, connected to your purpose, and energized about what comes next.
Because once you have clarity?
Everything else begins to flow.
(And it’s wild how much lighter it all feels.)
This is the moment you stop hiding and start shining.
“The process was so fun to go through, and I’ve been sitting with so much excitement about how this next era of mine is going to unfold.”
Investment
The Brand Clarity Key — $495
A complete brand clarity experience to uncover your story, message, and visual direction.
Your $500 investment can be applied in full toward any future logo or website design package with Most Beautiful Design — or stand alone as its own complete clarity experience.
It’s a powerful way to bring your brand into alignment.
Whether you’re preparing for a rebrand or simply want to feel grounded in your message, this work meets you exactly where you are.
Payment plans available upon request.
FAQs
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This is for purpose-driven coaches, therapists, healers, and creative entrepreneurs who are the heart of their brand.
It’s for you if you’re ready to define your story, values, and message so your brand finally feels aligned, grounded, and true to who you are. -
The Brand Clarity Key is designed for founder-led brands — where your personality, voice, and vision guide the work.
It’s not the right fit for larger teams or businesses looking for full design deliverables right away.
If you’re already ready for logos or a website, you can browse my design services instead. -
Your full $500 investment applies toward any future branding or website design package.
And because your Brand Clarity Summary is already complete, we can move into design with a strong, aligned foundation.
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The Brand Clarity Key focuses on strategy, language, and creative direction.
It does not include logo design, website design, or brand collateral — those come next if you choose to continue into design.
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From our first call to your final review session, the process typically takes 2–3 weeks — depending on your pace with the reflection and Pinterest steps.
(There’s spaciousness here. You don’t have to rush clarity.)
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Perfect. You don’t need to arrive with clarity — that’s what The Brand Clarity Key uncovers with you.
If you’ve been circling ideas, evolving your work, or feeling “almost there,” this process helps you finally put language and direction to what’s been living inside you.
Ready to Begin?
You already hold the story — The Brand Clarity Key simply helps you find the words.
If you’re ready for that
“ohhh, THAT’S what I’ve been trying to say”
moment…
P.S. You don’t need to have it all figured out before you begin.
Clarity doesn’t show up fully formed — this is the process where it starts to take shape.
Hi, I’m Lexis — an artist-led designer who blends creativity and strategy to help you bring your brand into alignment with your truth.
After years of creating and teaching through my art studio, Lexisworks, I now support purpose-driven professionals in bringing that same clarity, intention, and creativity to their brands.