Clarity First. Design Second. Magic Always.
Branding that turns up the volume on who you really are.
Your work deserves more than a pretty logo or a website that simply exists. It deserves clarity.
Every project begins with The Brand Clarity Key — my clarity-first process that helps you uncover your story, shape your message, and create a brand that feels unmistakably like you.
Choose the level of support that meets you where you are
Each offer builds on the last. Whether you need clarity, a visual identity, or a full online presence, we start with the foundation first.
01 — Brand Clarity Key
$895
Beautiful design starts with deep clarity.
Before the logo. Before the website. We start here.
The Brand Clarity Key is the foundation of every project—a guided clarity process that helps you define your message, audience, voice, and brand foundation so everything that follows feels aligned, strategic, and unmistakably you.
This isn’t the starter option—it’s the most important step.
02 — Aligned Brand Identity
$1,950
Brand Clarity Key + Custom Logo Design
For when you're ready to be seen + recognized.
A custom, artist-led logo rooted in strategy and personality—built from the clarity we uncover together.
[Jump to Logo Design]
03 — Signature Brand + Website
$3,200
Brand Clarity Key + Custom Logo + One-Page Website
For when you're ready for a cohesive, client-ready presence.
Your message, visuals, and website working together—so showing up online feels natural, polished, and fully you.
Most chosen for full support
[Jump to Website Design]
Why this works
People always tell me the same thing about my website:
it feels easy, bright, colorful, clear—and unmistakably me.
That’s the goal.
Together, we create a brand and website that reflects your brilliance—filled with clarity, color + personality—so showing up boldly feels natural.
Clarity-First Branding Services
Authentic branding + website design for founder-led businesses
Aligned Brand Identity
A brand identity rooted in clarity — reflecting your brilliance.
Ready for a logo that actually feels like you?
I create custom, artist-led logos that are vibrant, colorful, and full of flair — but always grounded in strategy. This isn’t a template or trend-driven design. It’s a one-of-a-kind identity built from the clarity we uncover together.
Designed for founder-led businesses who want a logo with presence, personality, and lasting meaning.
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A fully custom brand identity grounded in strategy and brought to life through artist-led design — so your logo doesn’t just look good, it means something.
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✔ The Brand Clarity Key ($895 value)
Your strategic foundation — mission, messaging, audience, voice, and visual direction.
[Learn more about The Brand Clarity Key →]✔ 3 Distinct Identity Concepts
Thoughtfully developed directions that may include custom symbols, typography treatments, or illustrative elements — based on the strategy we uncover together.✔ Custom Symbol or Mark Development
If your identity calls for a graphic element, icon, or illustration, it will be crafted specifically for your brand.✔ 2 Rounds of Refinement
Collaborative evolution to refine and polish your chosen direction.✔ Complete Identity Suite
Primary logo, alternate marks, submark, favicon, and supporting brand elements.✔ Visual Identity Overview + Brand Standards Guide
Color palette, typography system, logo usage, and brand guidelines for cohesive application.✔ Final File Package
Web + print formats, ready to use.(Optional add-ons such as social graphics or business card design can be quoted separately.)
Aligned Brand Identity
A brand identity rooted in clarity — reflecting your brilliance.
Ready for a logo that actually feels like you?
I create custom, artist-led logos that are vibrant, colorful, and full of flair — but always grounded in strategy. This isn’t a template or trend-driven design. It’s a one-of-a-kind identity built from the clarity we uncover together.
Designed for founder-led businesses who want a logo with presence, personality, and lasting meaning.
-
A fully custom brand identity grounded in strategy and brought to life through artist-led design — so your logo doesn’t just look good, it means something.
-
✔ The Brand Clarity Key ($895 value)
Your strategic foundation — mission, messaging, audience, voice, and visual direction.
[Learn more about The Brand Clarity Key →]✔ 3 Distinct Identity Concepts
Thoughtfully developed directions that may include custom symbols, typography treatments, or illustrative elements — based on the strategy we uncover together.✔ Custom Symbol or Mark Development
If your identity calls for a graphic element, icon, or illustration, it will be crafted specifically for your brand.✔ 2 Rounds of Refinement
Collaborative evolution to refine and polish your chosen direction.✔ Complete Identity Suite
Primary logo, alternate marks, submark, favicon, and supporting brand elements.✔ Visual Identity Overview + Brand Standards Guide
Color palette, typography system, logo usage, and brand guidelines for cohesive application.✔ Final File Package
Web + print formats, ready to use.(Optional add-ons such as social graphics or business card design can be quoted separately.)
Website Design
Your online presence, elevated
Ready for a website that actually feels like you?
This isn’t just a website — it’s your brand translated into a clear, strategic online home. Designed to tell your story, draw in the right people, and make sharing your work feel natural and aligned.
You’ll walk away with a site that feels polished, cohesive, and easy to stand behind — every time you send the link.
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A streamlined, strategic site designed for clarity and connection.
Perfect for professionals who want a simple yet distinctive online presence — one that feels uniquely them, free from unnecessary clutter or cookie-cutter templates.
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✔ The Brand Clarity Key (valued at $895)
A strategic and creative brand foundation rooted in who you are — capturing your mission, message, audience, voice, and visual direction.
Together, we’ll uncover the key themes, language, and anchors at the heart of your brand so showing up feels natural, confident, and true.
[Learn more about The Brand Clarity Key →]✔ Strategic Copywriting Support
Using my Aligned Website Copy Framework, you’ll craft clear, compelling messaging that truly connects — no copywriter required.✔ Custom Squarespace Homepage
Thoughtfully designed with six essential sections: Intro, What Makes You Unique, Mini Bio, Services, Call-to-Action, and Footer.✔ Refined, Professional Design
Initial design concept with two rounds of refinements to perfect your site’s look and feel.✔ Seamless User Experience
Mobile-responsive, SEO-conscious, and designed to look beautiful on every device.✔ Comprehensive Website Walkthrough
A guided hand-off call so you can confidently manage and update your site.
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A 4-page website designed for growth and deeper connection.
Ideal for professionals expanding their services, sharing resources, or building a stronger online presence. Every page is thoughtfully structured for clarity, strategy, and brand alignment.
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✔ Everything in the Signature One-Page Website, see above for details
Plus:
✔ Three Additional Pages
Choose from About, Services, Contact — or tailor pages to fit your business needs.*Additional pages: $400 each
✔ Seamlessly Structured Navigation
Designed for intuitive flow and effortless user experience.✔ Expanded Messaging & Strategy
More room to clearly communicate your expertise, services, and offers.✔ SEO-Optimized Structure
Built for stronger visibility and engagement across multiple pages.✔ Stronger Call-to-Action Flow
Strategically guides visitors toward booking, inquiring, or purchasing.✔ Comprehensive Website Walkthrough
A guided hand-off call so you can confidently manage and update your site.
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Clients are responsible for providing website copy, hosting, and photography. You'll manage hosting and setup costs, but I’ll guide you through the details to keep the process smooth and stress-free.
If you need visuals, I can help source complementary stock images. However, personal or brand-specific photos will need to be provided by you.
💡Need help with the words, too?
Every website package includes my Aligned Website Copy Framework to help you write clear, compelling messaging with confidence.
Need deeper support?
Done-for-you copywriting is available as an add-on for clients who want full messaging support.
Done-for-You Copywriting
Words that engage & inspire
Struggling to find the right words?
Your website shouldn’t just look beautiful — it should speak clearly and confidently. This add-on refines your message so your voice feels aligned, purposeful, and unmistakably you.
Whether you’re unsure what to say or simply want expert support shaping it, I help translate your ideas into messaging that connects and converts — without losing your personality.
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Includes fully written and optimized copy for a one-page website (Intro, What Makes You Unique, Mini Bio, Services, Call-to-Action, Footer). Ensures clarity, connection, and conversion.
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Includes fully written and optimized copy for a Home Page + 3 Additional Pages (e.g., About, Services, Contact). Tailored messaging that enhances engagement, tells your story, and drives action across your entire site.
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Need compelling copy beyond your website? I offer strategic, brand-aligned writing for:
Sales & landing pages that convert
Standalone About & Services pages
Engaging email sequences & newsletters
Lead magnets, guides & opt-in offers
Bios, brand messaging & mission statements
Have a specific project in mind? Let’s chat!
What Clients Say About the Clarity + Experience
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“She's the kind of creative who not only gets the vibe but elevates it to a level you didn’t even know you needed.”
Katrina P.
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“I LOVE the vision board, every single thing. Oh my gawd I love the possible composition soooo much.”
Amy G.
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“OMG I love this [questionnaire] as a thought exercise and way to get clear.”
Emily S.
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It was so fun to go through and I've just been sitting with so much excitement of how this next era of mine is going to unfold.
Megan
Building what comes after
Once your brand foundation is clear, we can expand into the systems that support it — from newsletters and funnels to refined offers and a more cohesive client journey.
Because clarity isn’t just visual. It’s structural.
If you’re ready to strengthen how your brand communicates, nurtures, and converts, let’s explore what that next level looks like.
Hi, I’m Lexis Krieg — an artist-led designer who blends creativity and strategy to help you bring your brand into alignment with your truth.
After years of creating and teaching through my art studio, Lexisworks, I now support purpose-driven professionals in bringing that same clarity, intention, and creativity to their brands.
Because your brand isn’t just what you do — it’s who you are and how you shine.
Ready to get started?