The Art of Joy

Where creativity, clarity, and meaningful work meet.

Every other Thursday, a letter lands in your inbox — stories, reflections, and creative sparks that invite you to slow down and notice what matters.

What arrives in your inbox

The Art of Joy is my personal creative letter, delivered every other Thursday.

What arrives

Some weeks it's a realization.
Sometimes it's simply something worth noticing.

Every issue centers on a story.
You'll also find what's current, things worth sharing, and occasionally a creative invitation or a glimpse into the studio.

Biweekly. Thoughtful. Unhurried.

“Love this newsletter, such a beautiful reflection of who you are and what you care about!

Thanks for sharing and I look forward to the next one!”

— Kim N.

“I’m sad when I get to the end because I always hope there is more.

Sometimes it’s a quote that speaks to my heart, or plans you are doing with the girls that I can do with my grand kids. I’m not artsy but I feel artsy when I read your newsletter.

— Jerrianne

“I keep reading because I find your newsletters very authentic, honest and relevant (to myself).

I have no trouble unsubscribing if something isn't a right fit for me.  There are a few e-newsletters I look forward to when I see a new one that pops into my inbox and yours is one of them.”

— Sara B.

“I love reading your newsletters …I think it's a combination of them being so visually appealing and calming, and definitely your writing.

But most of all -- I love how they help me get to know you. And in the process, I find so many threads that I feel like are similar to my own experience. You also inspire me to try things you are trying. I always look forward to reading!”

— Emily J.

A look inside

Read a few before you decide

TAoJ #25: The Trick I used for Christmas Day artmaking

TAoJ #43:
Art Making is a waste of time

TAoJ #47: Something interesting happened

TAoJ #53:
Too many cats for me

TAoJ #01: Less Real Housewifes + more painting?

TAoJ #42: Warrior mama energy fully engaged

Join the list

Every other Thursday — stories, reflections, and creative sparks delivered to your inbox.

No pressure to keep up.
Just something worth opening when it arrives.

Hi, I’m Lexis Krieg

Artist-led designer blending creativity and strategy to help you bring your brand into alignment with your truth.

Being an artist isn’t just what I do — it’s who I am. It shapes everything: the brands I build, the workshops I teach, the way I move through the world.

The Art of Joy is where those threads come together.
Not as a brand. Just as me.